Why would anybody need a website? They’re useless
I want to talk about websites. You might think that websites have become a little bit of a commodity in terms of the fact that almost everybody is offering to give you websites for “cheap” or the fact that you can just build your own website yourself and not pay anything at all! Joke’s on them, right?
One thing I’ve discovered about websites is that a website for your business is really the cornerstone of your marketing today. Almost all of us these days are constantly attached to some sort of device that allows us to go and browse online.
So, we’re searching, engaging, and certainly looking for ideas, businesses, services, products, and information online. So if a website is the cornerstone of our marketing, then minimising the investment in a website really isn’t going to help you.
In fact, most websites don’t function very well. Most websites aren’t optimised or load very quickly. What’s even more shocking is that most websites are actually found out there in the marketplace.
This is why many successful and growing companies are investing thousands, tens of thousands or even millions of their hard-earned money on building, managing and optimising their websites.
Why is a website important as part of your marketing strategy?
If you think about a website right now, it literally is your shopfront window to the world. We’ve just gone through an health and economic crisis where we’ve been in lockdown, where people are being forced to spend more time searching online.
Your mobile phone has become the most powerful computer on the planet. A lot of websites have this concept of being responsive, which allows websites to be squeezed into a mobile device so that they become more visible.
The challenge with that is in most cases, the navigation and structure of websites actually make it more difficult for people to navigate, even if it’s mobile-responsive. In other words, the structure and overall user-experience of the site isn’t designed to take the visitor to the next step, which is to either call you, fill out a form or buy from you.
More importantly, right now, we’re in the ‘swipe left, swipe right’ habit of quickly determining whether we not we like our experience with a website.
And if we can’t find what we’re looking for or get to exactly what we need quickly, then we’ll just move on to the next and more helpful resource. If this is your website experience, then you’re in trouble.
The other challenge that many businesses are struggling with right now is the messaging on their websites. We’ve gone through a change in the way we do business due to the health and economic crisis. This means that we must also adapt our messaging.
So, as a business, you need to educate your audience on how to do business with you safely, and engage with you in a way that makes it easy for them to choose you and invest their money on you rather than on a competitor in the marketplace.
For many small-to-medium sized businesses, their ability to access potential clients or customers is limited by the fact that they haven’t taken advantage of the cornerstone to their marketing, which is their shopfront window to the world, which is their website.
Major Key to Turning Your Website Into a Full-Time Salesperson
One key strategy that you want to be considering if you want to use your website as a 24/7 salesperson to promote your business and get more customers is looking at your functionality.
More importantly, enticing your visitors to only take one action for each page they visit or land on. What is the action required to help a customer engage or take the next step for your service?
So one of the actions you might want your visitor to take is to actually pick up the phone and call you. If that’s what you want, then your website landing page has to say to people “call this number now.”
You must also give people a reason to call the number – a call to action. You want the number re-iterated at least three times in the landing page because you’re telling people that in order for you to serve them at the best possible way you can, then they should give you a call. One call-to-action could be a button with your phone number in it, with the caption “click to call” or “call for emergencies.”
If you want your visitors to fill out a form, then you have to be specific about that instruction. “For us to be able to help you, give you the best value, the best service, the correct information, then fill in this form so we can actually make it easy for you to get what you’re looking for.”
How Can I Help?
If you’re feeling overwhelmed about how to use your website as a full-time salesperson for your business and get phone ringing more—particularly in light of our global health crisis – let’s chat. I can offer some simple ideas to keep your business on track. Send me a message, email me, call me – whatever you’ve got to do.
Use this time wisely. This is the best time to get ahead of the competition and establish yourself in the marketplace. The competition are scared, uncertain and don’t know what to do to thrive, or even survive. Now is the time to gain an advantage – a huge one. Don’t let this one slip away..
With that, thanks for reading this quick blog post and stay safe always. Thanks.