Local SEO

The easiest way to reach more customers is online. Half of all Google searches are for local businesses. Can your potential customers find your business online?

Expand Your Local Reach with SEO

Keyword Research for Local SEO

With 47% of Google searches requesting for information on local businesses, you simply cannot ignore using Local SEO services to retain and attract more valuable customers for your business.

These days, everybody is on the internet. Often via their mobile device and in the process of making buying decisions. It’s at this critical moment that your business needs to be discoverable. If they find your competitor instead, guess who gets their business?

All SEO methodologies aim to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments. Local SEO makes it easier to gain an edge against the competitors in your area.

Expand Your Local Reach with SEO

With 47% of Google searches requesting for information on local businesses, you simply cannot ignore using Local SEO services to retain and attract more valuable customers for your business.

These days, everybody is on the internet. Often via their mobile device and in the process of making buying decisions. It’s at this critical moment that your business needs to be discoverable. If they find your competitor instead, guess who gets their business?

All SEO methodologies aim to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments. Local SEO makes it easier to gain an edge against the competitors in your area.

Keyword Research for Local SEO

Our Approach to Local SEO

Our team understands the big picture when it comes to optimising your website for local searches on Google without charging the unreasonable rates like other SEO agencies. We do this by prioritising our time and effort on ranking factors that matter and are significant to increasing your search engine rankings. We believe that this can only be done by really taking the time to get to know your business better and carefully analysing your market and competitors.

We don’t have a ‘Pricing List’ because every business is different, and so each project will also be different. Our rates will depend on several factors according to your goals, your current situation, your competitors, how well you’re already ranking for your target keywords or search terms, and what the amount of work that needs to be done in order to beat your competitors to the top of Google. 

Our Approach to Local SEO

Our team understands the big picture when it comes to optimising your website for local searches on Google without charging the unreasonable rates like other SEO agencies. We do this by prioritising our time and effort on ranking factors that matter and are significant to increasing your search engine rankings. We believe that this can only be done by really taking the time to get to know your business better and carefully analysing your market and competitors.

We don’t have a ‘Pricing List’ because every business is different, and so each project will also be different. Our rates will depend on several factors according to your goals, your current situation, your competitors, how well you’re already ranking for your target keywords or search terms, and what the amount of work that needs to be done in order to beat your competitors to the top of Google.

Our Results-Driven SEO Methodology

By following our SEO process, we help maximise the potential of your website as a business tool. Turn your website into a full-time salesperson, that operates 24-hours a day, for the entire year – now that’s powerful!

Our SEO services include tried and tested techniques such as Keyword Research, On-Page Optimisation, Off-Page Optimisation, and Link Building. But before all that, we always start our client relationships by learning more about your business and conducting a comprehensive SEO Audit of your website. Once we understand your business better, we then analyse your competitors to find out what they’re doing and what’s currently working for them.

Based on our findings, we then plan out an SEO Roadmap that will highlight what it will take for you to rise above the competition and reap the rewards of SEO. Once we’ve carried out your campaign, our team analyses the results to deliver SEO reports that accurately measure your performance. These will help create a more effective strategy for moving forward.

Our Results-Driven SEO Methodology

By following our SEO process, we help maximise the potential of your website as a business tool. Turn your website into a full-time salesperson, that operates 24-hours a day, for the entire year – now that’s powerful!

Our SEO services include tried and tested techniques such as Keyword Research, On-Page Optimisation, Off-Page Optimisation, and Link Building. But before all that, we always start our client relationships by learning more about your business and conducting a comprehensive SEO Audit of your website. Once we understand your business better, we then analyse your competitors to find out what they’re doing and what’s currently working for them. 

Based on our findings, we then plan out an SEO Roadmap that will highlight what it will take for you to rise above the competition and reap the rewards of SEO. Once we’ve carried out your campaign, our team analyses the results to deliver SEO reports that accurately measure your performance. These will help create a more effective strategy for moving forward.

Our SEO Process

Our SEO Process is based on best practice and what works in the long-term. Our team uses legitimate methods to give you the competitive edge to achieve long-term growth. We start your campaigns with the goal to get you results that have a significant impact on the revenue and profitability of your business.

1. Discovery Call/Meeting

We listen to you to understand your business, products/services, your problems, goals and customers. We make sure we completely understand the goal of the project and optimize our efforts to deliver the most return on investment.

2. Website Audit

Before we start any SEO campaign, we first begin with an in-depth analysis of your website to detect any issues that can hinder your website’s performance and activities that help achieve goals. 

3. Keyword Research

Perform a comprehensive keyword research to build targeted content on your website. This stage determines the best keywords to target in order to attract the most relevant traffic likely to turn into customers.

4. Competitor Analysis

We analyse your main competitors’ websites and who already rank well for the keywords you want to target. We reverse engineer their website to find why they’re ranking, what they’re currently doing, and what it will take for you to outrank them.

5. On-Page SEO

We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. We create algorithmically appealing content while attempting to match your marketing language to penetrate Search filters and reach your target audience even better.

6. Off-Page SEO & Link Building

Investigating your website’s digital footprint tells us how other websites refer to you. Our job is to create a natural and balanced backlink profile for your website. Backlinks contribute to over 60% of rankings in search, and our proprietary guest post outreach program assists us in acquiring inbound links from unique publishers each month.

7. Reporting

Every month we will send you reports for everything that we did in total transparency so you are sure that your investment is working for you.

Our SEO Process

Our SEO Process is based on best practice and what works in the long-term. Our team uses legitimate methods to give you the competitive edge to achieve long-term growth. We start SEO campaigns with the goal of achieving results that have a significant impact on the revenue and profitability of your business.

1. Discovery Call/Meeting

We listen to you to understand your business, products/services, your problems, goals and customers. We make sure we completely understand the goal of the project and optimize our efforts to deliver the most return on investment.

 

2. Website Audit

Before we start any SEO campaign, we first begin with an in-depth analysis of your website to detect any issues that can hinder your website’s performance and activities that help achieve goals.

 

3. Keyword Research

Perform a comprehensive keyword research to build targeted content on your website. This stage determines the best keywords to target in order to attract the most relevant traffic likely to turn into customers.

 

4. Competitor Analysis

We analyse your main competitors’ websites and who already rank well for the keywords you want to target. We reverse engineer their website to find why they’re ranking, what they’re currently doing, and what it will take for you to outrank them.

 

5. On-Page SEO

We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. We create algorithmically appealing content while attempting to match your marketing language to penetrate Search filters and reach your target audience even better.

 

6. Off-Page SEO & Link Building

Investigating your website’s digital footprint tells us how other websites refer to you. Our job is to create a natural and balanced backlink profile for your website. Backlinks contribute to over 60% of rankings in search, and our proprietary guest post outreach program assists us in acquiring inbound links from unique publishers each month.

 

7. Reporting

Every month we will send you reports for everything that we did in total transparency so you are sure that your investment is working for you.

Frequently Asked Questions

What's the difference between Organic SEO and Local SEO?

Organic SEO happens when search engines do not detect local intent in the search. Users are looking for information, not a specific location. If a user searches for “wood moulding suppliers,” the search engine will come up with a list of the most relevant suppliers.

Unlike organic search, local SEO has a geographical component. Users who search for your niche and a location tells search engines about the user’s local intent. If a user types in “appliance repair service in Bristol,” search engines (such as Google) will provide results that meet this location-specific query.

When can I expect to see results?

The short answer is – it depends on the industry and how optimised your website is to start with. Some industries see results quicker than others depending on the level of competition.

Usually, on average, results can be expected to be seen within 3 to 6 months. Websites that are new or have had no SEO carried out before hold little to no profile within the search engine. Therefore, these campaigns are expected to take longer as you are essentially building your profile up from nothing. 

Why does it take so long?

When you are carrying out an SEO campaign, you are essentially establishing a reputation and authority with the search engine. The more authority your website has with the search engine, the higher your positioning will be in the search results.

Conversely, building your reputation with search engines, much like building your reputation through word of mouth, does not happen quickly. Again, much like building your reputation through word of mouth, it takes longer to achieve, but yields the greatest results bar far in the long term.

Will my ranking position change if I stop doing SEO?

If for any reason, you decide to stop your SEO campaign, you can expect to see your results diminish over a short period of time.

The good results (high rankings) will stay for a while, but not for long! This is because the tactics and methods used to gain rankings change all the time and in order to remain up to date with the latest methods, it requires consistent analysis and on-going work.

What is included as part of the SEO service?

As part of any SEO campaign, we identify which keywords show signs of being profitable for your market place. Thorough keyword research will be carried out in order to establish which keywords and phrases will be selected for optimisation.

Additionally, we will formulate a strategy based on your marketplace and what your top-performing competitors are doing online so that we can gain a firm understanding of how much work is required to outperform them.

Any and all on-page factors will also be addressed and we will fully optimise the front end of your website for people visiting in order to attract as much attention as possible. 

We will also build a comprehensive link profile for your online presence. This is a gradual process which will be on-going throughout the course of the campaign.

Lastly, all progression throughout the campaign will be communicated with you through regular monthly progress reports.

On-Page vs. Off-Page Optimisation: What's the difference?

On-page SEO is the process of optimising your website for search. This form of optimisation involves structural changes (so that engines can easily crawl and index web pages), content optimisation, and code revision.

Off-page SEO, on the other hand, involves working outside of the website. Our strategies include improving the quality of your inbound links, submissions to search engines and directories, and link development.

The SolarSEO Difference - Why Choose Us?

We stand by integrity, hard work, innovation, and results. Our team of Web Designers and SEO experts are ready to help your business reach your goals by providing a consultative approach and top rankings on Google.

Dedicated & Experienced Team

We have a dedicated team of outstanding Web Designers and SEO specialists who are ready and passionate about taking your digital marketing and online presence to its maximum potential.

Data and Results Driven Strategies

We create and implement SEO strategies and best practices that drive results – focusing on business requirements and ROI. We aim to deliver the services and solutions right for your business.

Frequent Communication

We believe in keeping consistent communication with our clients in order to develop a long-lasting and healthy relationship. This is key to any successful Website project and SEO campaign.

Just 3 Steps to Higher Rankings, More Traffic, and More Leads

Are you ready to start getting more traffic, leads and sales with SEO? We can help you get started. Schedule a call today to speak with one of our Digital Marketing specialists. We're happy to discuss your requirements and create a winning strategy that will outrank your competitors on Google. 

Schedule a Call

Schedule a call today to take your first step toward getting results online. You'll be talking with a digital marketing expert ready to discuss your goals and create a plan for you.

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Get Your Digital Marketing Plan

We will map out where you are currently, and show you a roadmap to reach your goals using our digital marketing services. Our focus is on providing you with the best results.

Implementation

We will build the scope of work according to the plan we have put in place. Our team will then implement the strategies and tactics necessary to beat your competitors at the top of Google's results page. 

Schedule a Call and Get Your FREE Site Analysis

Complete the form below with as much detail as possible and we will go through this for you and come back to you as soon as possible with a detailed summary and site analysis for you.

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SolarSEO

We are Newport's premier Digital Marketing Agency specialising in SEO and Website Design for local and small businesses.

Contact Us

Newport, Gwent, United Kingdom, NP20 3DD

Phone: 01633 673577

Email: ariel@solarseo.co.uk

Mon-Fri: 9am - 5pm

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